Is your small business spending more money for advertising than actually making revenues? If you are like most newbie entrepreneurs, you probably went for the digital marketing approach. However, in the vast sea of TV and Internet adds competing for the world’s attention, it’s hard to be noticed, especially if you’re new on the market. Or maybe you went the cheap way and sent out hundreds of emails that ended up being deleted or are stuck in the spam folder? Either way, chances are you’d be out of luck.
Let me reveal you a well kept marketing secret – mail. What, mail? What is this, the 19th century? Don’t be so quick to dismiss it just yet. Direct mail marketing is far from dead – it is actually becoming more popular as the digital marketing competition increases. You might even have considered it, but I bet you’ve quickly dismissed it because it sounded too complicated. However, nowadays there are experienced mail marketing services which can successfully execute your advertising campaign from its very beginning.
Don’t be too proud and hesitant when it comes to outsourcing your marketing, no-one can do it all on their own when just starting off. It’s always a sure thing to hire some help. Plus, when you consider the return rates, you’ll realize this will turn out to be a lot less cheaper than any other form of marketing. Here are some of the benefits your small business can reap from this type of marketing.
Right on the doorstep
With digital adds all around us, people have started to regard them as simple background noise. But direct mail succeeds where digital marketing fails – entering a customer’s home. Usually, reliable mail marketing companies work closely with the Australian Post, which means your targeted client base will receive your promotional piece together with their bills and postcards. Receiving your add together with all the important mail, increases the chances of it being read. Moreover, shipping bulk mail via Australian Post makes you eligible for a discount.
Targeted promotional pieces are the best marketing campaign you can invest in because they directly address the customer’s needs and wants. They are much better than general adds which simply scream into empty air hoping that someone will pay attention. For instance, mailing a golf club brochure directly to a target base of avid golfers can result in more visits and membershups.
The direct mail service you hired can go through many data bases and find the people who are very likely to need something from your business and send them the promo material. Moreover, they can examine a person’s personal tastes and lifestyle and tailor a personalised add to attract their attention. For example, if the person is a Christian, they can mail your advertisements right around the time of the major Christmas holidays, and this goes for all other religions. By knowing their age, the direct mail company can package the promotional piece in a package most likely to speak to that particular age group. There are many other ways you can use personal information about people to make them interested in what you’re selling.
Strengthen the bond with your existing customers
Besides promoting your business, you can also strengthen the relationship you have with your existing customers. You can inform them about any promotions, discounts or the new products you have by sending them a simple flyer. The fact that you remembered them can result in your customer’s increased trust in your company and emotional attachment. And by compiling a customer data base you can study their tastes and purchase habits which can help you create a targeted promotional piece. Hire the services of a mail marketing company and play it smart.