Due to its pristine beaches, breathtaking scenery, pleasant weather and hundreds of tourist attractions, Australia is a continent overflowing with resorts. Whether you run a beach or mountain resort, being able to stand out from the crowd is key to your success. Some of the ways to do so are rather obvious – great location, exceptional service and good marketing, and others are a bit overlooked. Such is the case with resort uniforms.
Not only are uniforms a functional necessity for everyone in the hospitality business, but they also help create the right visual representation of your brand. When guests walk over to your front desk, your staff and the way they’re dressed are the first impression they will have of your resort. So, of course you want your employees to look and feel their best, right? In that case, here are some important things to consider when it comes to resort uniforms apparel.
Fabrics
A quality material will not only allow you to get the most out of your uniforms, but will also ensure they look flattering and are comfortable to wear. When choosing uniform materials, look for fabrics that are stain-resistant, anti-wrinkle and waterproof. This will help your staff remain clean and presentable no matter how dirty the job. What’s more, making sure the uniforms are breathable will be greatly appreciated by your employees which are constantly on the move and commonly have to work in outside conditions. Considering all of this, the most suitable materials for resort uniforms are cotton, canvas, and poly/cotton blends.
Consistent Look
A single resort has a variety of employees – from the front desk to kitchen and restaurant staff, housekeeping staff, pool staff, valets and more. Obviously, different staff members will require different uniforms according to their needs. So how can you unify them? One way to create a consistent look for all your employees is by settling for a specific colour. But branding your resort uniforms apparel with your logo is the best way to represent your identity and make sure guests are able to recognize various staff members. There are many ways to brand uniforms, like for instance with embroidery, badges, or patches.
Changes in Weather
Of course, not all resorts can enjoy the same weather all year round. When temperatures fluctuate, your staff should be able to transition to a uniform appropriate for the weather change. For instance, the front desk staff can be outfitted with dress pants, and a white shirt for the summer, and then when it gets colder, just put on a suit coat or a sweater and some neckwear. The uniform will still remain consistent, but small additions can make it more suitable for the weather, providing greater comfort.
