So, like many Aussies, you’ve finally gotten the courage to work on your dreams of becoming your own boss, taking your future into your hands by becoming an entrepreneur. Kudos to you! It probably didn’t take you long to realise the road to success is long, and it requires plenty of meticulous planning, getting the skills of knowing how to properly manage efficiency, productivity, costs, to get the desired outcome.
This is where it’s essential not to exclude decisions regarding investments, particularly those that have to do with marketing. It’s important not to make the mistake of many small business owners, getting to the conclusion that you’d actually spend more by this investment than what you’d eventually get. Yes, it is an initial investment, but it’s one that pays off in the long run, and it doesn’t have to be something as expensive as billboards, when you can start with custom plastic bags.
Just think about it, bags are at the very core of any kind of shopping which means you’d have to get some sort of bags either way, so why not opt for something as memorable as the products you sell, instead of simply disposable. Having custom printed bags, in the size, shape, thickness, and design you choose, is the ideal marketing strategy. They don’t cost an arm and a leg, and can be printed in no time. You’d manage to easily spread word around about your business, by printing out the logo, images and text with information like location, phone number, and website.
The reason it’s such a prudent strategy is because custom plastic bags are reusable, on a number of occasions, and shareable – customers can unknowingly spread word around by handing the bag over to someone else, so you get the attention of customers-to-be as well. Subtle, yet effective, plastic bags are the business items that make for a lasting impression.
And the shareable aspect doesn’t end here – getting unique bags, with unique features (e.g. fancy prints) increases the chances of people sharing pictures of the purchase, and those specific bags all over social media, which works in your favour as it’s bound to attract further attention. Not to forget to mention, this enables you to stand out from competition too, and have your company’s name into customer’s heads.
Don’t be surprised if after you put this strategy into practice, you witness an increase in the number of customers, and profits.
