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In the past few years, it seems like people have become more aware of toxic ingredients in traditional cosmetic products such as parabens, phthalates, fragrances, SLS and much more. While it’s hard to believe that some of our conventional beauty brands include such ingredients in their products, the fact is that most of them still do (as it’s perfectly legal in most countries). According to research, products that we use every day (such as mascara, face wash, shampoo etc.) are packed with potentially harmful chemicals and may lead to many health issues, including cancer.
What Is Clean Beauty?
As health and well being is crucial to leading a good quality life, many of us have turned to clean beauty cosmetics. But, what does clean beauty mean? Clean beauty is a synonym for non-toxic beauty products which are made from non-toxic ingredients and have transparent labels. These products are mindfully created and produced with ethically sourced components and are made with the health of our bodies and the planet in mind.
As we know, anything that is going on our skin will eventually end up in our body and that’s the main reason why using natural beauty products is essential. Not all brands will have strict standards about the ingredients they use, and some companies even hide ingredients under the umbrella term “fragrance” – as it’s unregulated. On another hand, clean brands are transparent about their organic, wild-harvested, ecologically certified and cruelty-free ingredients and they state it on their labels.

Source: healthline.com
Clean Face Cleansers
Many people assume that clean, organic skincare means less powerful ingredients, but most reputable clean beauty cosmetics have a higher percentage of active ingredients they’re made from. For instance, a clean cleansing face gel that uses Salicylic Acid, Glycerine and Sorbic Acid is more powerful than formulas containing only one or two different ones. These natural gel cleansers are a brilliant way to clean and supercharge your skincare routine all at once. They remove impurities without stripping skin and disturbing pH levels, all while helping remove excess sebum, soothing inflammation and gently exfoliating the skin while keeping it at optimum hydrate levels. Any other skincare product you put afterwards will be absorbed much easier.
Clean Face Serums
Most face serums are designed as most active and results-oriented ethical beauty products which are usually full of filers (like silicones) to keep your skin smooth but don’t really treat it. Clean face serums are packed with botanical ingredients that improve skin tone and reduce the appearance of pigmentation and discolouration. A natural and potent form of Vitamin C will protect your skin from free radicals and protect it from environmental damage. Some serums can successfully replace a moisturizer, eye cream, primer and toner. With continued use, face serums may prevent premature ageing.

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Should You Use Natural Shampoo?
After you’ve established a clean skincare routine, it’s time to take proper care of your hair too. Hair products are among the most toxin-loaded ones. Powerful fragrances and sulphates, endocrine-disrupting preservatives and potential carcinogens and dyes are all common ingredients. And not only you work them into your scalp, but you also inhale them. Organic natural shampoos don’t use industrial sulphates and detergents, they rely on natural ingredients – essential oils, proteins, vitamins, fruit extracts and other goodness that won’t damage and lather up your hair.
When you choose soft and gentle organic natural shampoo, your hair will look healthy and radiant after each use. No matter what your hair type is, there are brands that offer a wide range of organic hair shampoo products, making it easier for you to find your match. You’ll just need to test which ingredients work best for you. You can mix lemongrass leaves and organic oils to make your hair soft and smelling amazing or rich argan and pumpkin oil to deeply moisturize and make it shinier.

Source: allthingshair.com
Before the shampoo revolution back in the 1930s, people used to wash their hair with soap. Nowadays, soaps are coming back, especially organic ones made from beeswax. These are shampoo bars that can also treat common hair problems. Besides being 100% natural, its colour directly reflects the essential oils, herbs, spices, flowers, honey and other botanical ingredients used to make it.
If you have grey hair, eczema, dandruff or a dry scalp, you may also greatly benefit from using one. Don’t worry about the lathering – although no harmful foaming agents are there, check the label as you might need to apply natural shampoo twice. Rinse your hair thoroughly and enjoy your healthy and shiny hair. It might take a while until you get used to using a natural shampoo, but no one has ever regretted it.
Switching to clean beauty products means eliminating as many toxins as possible from our daily life. As throwing all of your products away might not be always possible, you can still start small. Switch your cleanser, moisturizer, hand soap, body lotion/wash or deodorant and then fill in the gaps along the way. After some time, you’ll be able to turn to use a cleaner shampoo, conditioner and makeup products to for a healthier and happier life.